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Yale Center for Collaborative Arts and Media

The Center for Collaborative Arts and Media is a newly re-formed center at Yale University, dedicated to arts research, and interdisciplinary collaboration. I created the identity for the center based on the architectural lattice I noticed on the center’s building. The new mark serves as a vehicle for showcasing all of the dynamic and innovative art coming out of the center, while anchoring it in the building’s rich history. I also designed a responsive website, which allowed the CCAM to put its events and programing in the forefront, and enables users to learn about and engage with the center. This project was completed at HvAD with art direction by Henk van Assen.

Client

Yale Center for Collborative Arts and Media

Contribution

Visual and interactive design, identity development, branding

Logo for CCAM, a curved X shape based on the CCAM building's facade

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A few process photos. The logo is based on the building’s facade. Fun fact, this building was once a bakery, as well as the university’s printing press.

Animation showing a scroll of the home page for the ccam website, featuring the hero image which uses a pattern based on the logo

The CCAM website programs page dislayed on a laptop and on a phone

Designs for two full pages from the CCAM website showing the Partners page on the left, and the programs page on the right

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Wireframe sketches and style guides, showing the process of designing the website to be responsive and work on multiple screen sizes.

I created a number of animations for the Center’s dedication ceremony.

The dedication ceremony featuring projections on the windows of the animations I created

Cupcakes with the CCAM logo on top of the frosting

A sweet user interaction